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1.
Customer Share Marketing by
  • Osenton Tom
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Jersey Prentice Hall Of India 2002
Availability: Items available for loan: Main Library (1)Call number: 658.8 Ose.

2.
Customer Culture : How FedEx and Other Companies put the Customer First Every Day by
  • Basch Michael D
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: N Premier Book 2002
Availability: Items available for loan: Main Library (1)Call number: 658 BAS.

3.
Improving Customer Satisfaction Loyalty and Profit by
  • Johnson M D
Edition: 1st
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: San Francisco Jossey Bass 2000
Availability: Items available for loan: Main Library (1)Call number: 658.812 JOH.

4.
Emotion Marketing by
  • Robinette S
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York McGraw Hill 2001
Availability: Not available: Main Library: Lost (1).

5.
Organisational Challenges Insights and Solutions by
  • Dhar U
Edition: 1st
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Excel 2001
Availability: Items available for loan: Main Library (1)Call number: 658.4 DHA.

6.
Seven Secrets of Service Strategy by
  • Horovitz J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Prentice Hall Of India 2000
Availability: Items available for loan: Main Library (1)Call number: 658 HOR.

7.
Customer Loyalty Audit by
  • Bhote Keki R
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Cambridge Cambridge 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8 BHO.

8.
Ultimate CRM Handbook by
  • Freeland John G
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Tata McGraw Hill 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8 Fre.

9.
Who Stole My Customer? : Winning Strategies for Creating and Sustaining Customer Loyalty by
  • Thompsom Harvey
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Pearson Education 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8 THO.

10.
Customer Loyalty by
  • Robinson Sionade
  • Etherington Lyn
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Palgrave Macmillan 2006
Availability: Items available for loan: Main Library (1)Call number: 658.8 Rob/Eth.

11.
ROI Selling by
  • Nick Michaell J
  • Koenig Kurt M
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Corpus Collosum 2006
Availability: Items available for loan: Main Library (1)Call number: 658.83 Nic/Koe.

12.
Predicting Market Success by
  • Trout Jack
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA John Wiley 2006
Availability: Items available for loan: Main Library (1)Call number: 658.8 Tro.

13.
Tao of Loyalty: Winning with Employees by
  • Rao Ajit
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Response Books 2006
Availability: Items available for loan: Main Library (1)Call number: 658.3 Rao.

14.
Improving Customer Satisfaction, Loyalty and Profit by
  • Johnson Michael D
  • Gustafsson Anders
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: San Francisco Jossey Bass 2006
Availability: Items available for loan: Main Library (1)Call number: 658.812 Joh/Gus.

15.
Loyalty Advantage by
  • Durkin Dianne M
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York AMACOM 2005
Availability: Items available for loan: Main Library (1)Call number: 658.8 Dur.

16.
Up Close and Personal ? by
  • Gamble Paul R
  • Stone Merlin
Edition: 3rd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Kogan Page 2006
Availability: Items available for loan: Main Library (1)Call number: 658.8 Gam/Sto.

17.
Ultimate Question : Driving Good Profits and True Growth by
  • Reichheld Fred
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Boston Harvard Business School Press 2006
Availability: Items available for loan: Main Library (1)Call number: 658.3 REI.

18.
Managing for Commitment: Developing Loyalty in a Changing Workplaces by
  • Goman Carol Kinsey
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Viva Books 2005
Availability: Items available for loan: Main Library (5)Call number: 658.3 GOM, ...

19.
Handbook of Customer Satisfaction and Loyalty Measurement by
  • Hill Nigel
  • Alexander Jim
Edition: 3rd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA Gower 2010
Availability: Items available for loan: Main Library (1)Call number: 658.8 HIL/ALE.

20.
Harvard Business Review on Increasing Customer Loyalty by
  • Harvard Business Review
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Boston Harvard Business Review Press 2011
Availability: Items available for loan: Main Library (2)Call number: 658.8 HAR, ...

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