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1.
Marketing Principles and Strategies by
  • Schewe Charles
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Random House 1987
Availability: Items available for loan: Main Library (1)Call number: 658.8 SCH.

2.
Basic Marketing: Principles and Practice by
  • Cannon Tom
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Hold Saunders 1980
Availability: Items available for loan: Main Library (1)Call number: 658.8 CAN.

3.
Industrial Marketing: Analysis, Planning and Control by
  • Reeder Robert R
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Jersey Prentice Hall Of India 1987
Availability: Items available for loan: Main Library (1)Call number: 658.8 REE.

4.
Marketing Concepts and Strategies by
  • Bedekar S.J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Oxford Oxford 1991
Availability: Items available for loan: Main Library (1)Call number: 658.8 BED.
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5.
Business Marketing Management by
  • Hutt M D
Edition: 3rd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Chicago Dryden 1989
Availability: Items available for loan: Main Library (2)Call number: 658.8 HUT, ...

6.
Strategic Industrial Marketing by
  • Chisnall P M
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Jersey Prentice Hall Of India 1985
Availability: Items available for loan: Main Library (1)Call number: 658.8 CHI.

7.
Industrial Marketing Management by
  • Govindarajan M
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Vikas Publishing House 2005
Availability: Items available for loan: Main Library (3)Call number: 658.8 Gov, ...

8.
Value Merchants : Demonstrating and Documenting Superior Value in Business Markets by
  • Anderson James C
  • Kumar Nirmalya
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Boston Harvard Business School Press 2007
Availability: Items available for loan: Main Library (2)Call number: 658.8 And/Kum, ...

9.
Industrial Marketing: Analysis, Planning and Control by
  • Reeder Robert R
  • Brierty Edward G
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi PHI Learning 2009
Availability: Items available for loan: Main Library (4)Call number: 658.8 REE, ...

10.
Marketing Management by
  • Sherlekar S.A
Edition: 3rd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Himalaya Publishing 1984
Availability: Not available: Main Library: Withdrawn (1).

11.
Labyrinths: Peculiarities of Industrial Marketing in India by
  • V Kishore Kumar
Material type: Article Article
Language: ENG
Publication details: Management Review Sep-01 0
Availability: Items available for loan: Main Library (1)Call number: .

12.
Strategic Issues for KAM Implementation in Industrial Marketing by
  • Chatterjee P K
  • Prasad A
Series: ; 7
Edition: 2
Material type: Article Article
Language: ENG
Publication details: Jul-Dec, 2003 0
Availability: Items available for loan: Main Library (1)Call number: Cha/Pra.

13.
Significance of Branding in Industrial Marketing by
  • Raizada Sumesh
Series: ; 42
Edition: 3
Material type: Article Article
Language: ENG
Publication details: Mar 2012 0
Availability: Items available for loan: Main Library (1)Call number: Rai.

14.
Business-to-business marketing in Latin America [electronic resource] / Guest editors Thomas G. Brashear and James S. Boles. by
  • Brashear, Thomas G
  • James S. Boles
  • ebrary, Inc
Series: Journal of business & industrial marketing ; v. 19, no. 6.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2004
Availability: Items available for loan: Main Library (1).

15.
The prime solution [electronic resource] : close the value gap, increase margins, and win the complex sale / Jeff Thull. by
  • Thull, Jeff, 1949-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chicago, IL : Dearborn Trade Pub., c2005
Availability: Items available for loan: Main Library (1)Call number: 658.8/1.

16.
Reflections on business-to-business marketing in the twenty-first century [electronic resource] / Judy Zolkiewski. by
  • Zolkiewski, Judy
  • ebrary, Inc
Series: European Journal of Marketing ; v.40, no. 3/4
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Availability: Items available for loan: Main Library (1).

17.
Relationship theory and business markets [electronic resource] / guest editors Michael Kleinaltenkamp and Michael Ehret. by
  • Kleinaltenkamp, Michael
  • Ehret, Michael
  • ebrary, Inc
Series: Journal of Business & Industrial Marketing ; v.21, no. 2
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Availability: Items available for loan: Main Library (1).

18.
Business to business services [electronic resource] : multiple markets and multi-disciplinary perspectives for the twenty-first century / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer. by
  • Tyler, Katherine
  • Patton, Mark
  • Mongiello, Marco
  • Meyer, Derek
  • ebrary, Inc
Series: Journal of Services Marketing ; 21, no. 5
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2007
Availability: Items available for loan: Main Library (1).

19.
Business marketing face to face [electronic resource] : the theory and practice of B2B / Chris Fill & Scot McKee. by
  • Fill, Chris
  • McKee, Scot
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Oxford : Goodfellow Publishers Ltd., 2012
Availability: Items available for loan: Main Library (1).

20.
Marketing of industrial goods [electronic resource] / Francis Cherunilam. by
  • Cherunilam, Francis
  • ebrary, Inc
Edition: Rev. ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House Pvt. Ltd., 2008
Availability: Items available for loan: Main Library (1).

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