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1.
Marketing Management : A Decision-Making Approach by
  • Venugopal, Pingali
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2010
Availability: Items available for loan: Main Library (2)Call number: 658.8 VEN, ...

2.
Consumer India: Inside the Indian Mind and Wallet by
  • Sinha Dheeraj
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Times Group Books 2011
Availability: Items available for loan: Main Library (1)Call number: 658.834 SIN.

3.
Role of haptic touch in shopping: Some methodological contribution by
  • Abhishek S
  • Vohra Neharika
  • Sinha Piyush Kumar
Series: ; 40
Edition: 3
Material type: Article Article
Language: ENG
Publication details: Dec 2013 0
Availability: Items available for loan: Main Library (1)Call number: Abh/Sin.

4.
Key Drivers of Purchase Intent by Indian Consumers in Omni-Channel Shopping by
  • Rajan, C. R
  • Swaminathan, T. N
  • Pavithra, M. R
Source: Indian Journal of Marketing; 47(5) May 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

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