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1.
Global Brand Strategy: Unloking Brand Potential Across Countries, Cultures and Markets by
  • Gelder Sicco Van
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2008
Availability: Items available for loan: Main Library (8)Call number: 659 GEL, ...

2.
Brand Leadership by
  • Aaker, David A
  • Joachimsthaler, Erich
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Lomdon Pocket Books 2000
Availability: Items available for loan: Main Library (2)Call number: 659 AAK, ...

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