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1.
Everything I know about Marketing I learned from Google by
  • Goldman Aaron
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8 GOL.

2.
Best Digital Marketing Campaigns In The World: Mastering The Art of Customer Engagement by
  • Ryan Damian
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2011
Availability: Items available for loan: Main Library (4)Call number: 658.8 RYA/JON, ...

3.
Commonsense Direct and Digital Marketing by
  • Bird Drayton
Edition: 5th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2008
Availability: Items available for loan: Main Library (2)Call number: 658.8 BIR, ...

4.
New Colours by
  • Rajshekhar M
Material type: Article Article
Language: ENG
Publication details: Business World Dec 12-18,2000 0
Availability: Items available for loan: Main Library (1)Call number: .

5.
Impact of Digital Marketing on Consumers by
  • Sumar Jaynel
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM Marketing 2011 - 13 64 2013
Availability: Items available for loan: Main Library (1)Call number: .

6.
Current Trends in Digital Marketing by
  • Bhonkar Ari
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: MMS (Marketing) 2 2012
Availability: Items available for loan: Main Library (1)Call number: .

7.
Digital Strategies for BFSI by
  • Kamat Gaurav
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: MMS (Marketing) 17 2012
Availability: Items available for loan: Main Library (1)Call number: .

8.
Scope and Impact of Digital Marketing on Startups and SMEs by
  • Batra Juhi
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM (Marketing) 4 2012
Availability: Items available for loan: Main Library (1)Call number: .

9.
Impact of Digital Marketing on Consumers by
  • Sumar Jeynel
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM (Marketing) 64 2011
Availability: Items available for loan: Main Library (1)Call number: .

10.
Understanding Digital Marketing: 3rd by
  • Ryan Damian
Material type: Text Book; Format: large print
Publication details: London Kogan Page 2014
Availability: Items available for loan: Main Library (1)Call number: 658.8 RYA. Not available: Main Library: Checked out (1).

11.
Impact of Digital Marketing
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

12.
Emarketing Excellence by
  • Chaffey, Dave
Edition: 4th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8 CHA.

13.
Marketing Whitebook 2015-16 by
  • Business World
  • Batra, Annurag, ed
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai Business World 2015
Availability: Items available for loan: Main Library (4)Call number: 658.8 BUS, ... Not available: Main Library: Withdrawn (1).

14.
Competing on Customer Journeys You have to Create New Value at Every Step by
  • Edelman, David C
  • Singer, Marc
Source: Harvard Business Review.10(11) Nov 2015
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

15.
Study of Emerging Trends in Brand Engagement through Digital Marketing by
  • Mehta, Ranjeet
  • Kaushik, Nakshatresh
Source: Journal of Marketing and Communication. 11(2) May-August 2015
Material type: Article Article; Format: print
Publication details: NIILM Centre for Management Studies
Availability: Items available for loan: Main Library (1).

16.
Study of emerging trends in brand engagement through digital marketing by
  • Mehta, Ranjeet
  • Kaushik, Nakshatresh
Source: Journal of Marketing and Communication. 11(2) May-August 2015
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

17.
Understanding the Critical Aspect of Digital Marketing for Meaningful Strategic Marketing Perspective by
  • Chauhan, Pankaj
Source: Journal of Marketing and Communication, 11(3) Sep- Dec 2015
Material type: Article Article; Format: print
Publication details:
Availability: No items available.

18.
Digital Marketing Handbook by
  • Pawar, Mohit
Publication details: New Delhi Metadoor 2015
Availability: Items available for loan: Main Library (1)Call number: 658.8 PAW.

19.
Marketing Whitebook 2016-17 by
  • Business World
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Business World 2016
Availability: Items available for loan: Main Library (5)Call number: 658.8 BUS, ...

20.
Hacking Marketing by
  • Brinker, Scott
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: NewYork Wiley 2016
Availability: Items available for loan: Main Library (1)Call number: 658.8 BRI.

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