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	1.	Customer Chemistry by Naylor Mary Greco Susan Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Tata McGraw Hill 2004 Availability: Items available for loan: Main Library (1)Call number: 658.8 Nay/Gre. Place hold Add to cart (remove)
	2.	No cover image available Engage your Customers, or others will by Gopal Ashok Series: ; 42 Edition: 11 Material type: Article Language: ENG Publication details: Nov 2003 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Gop. Place hold Add to cart (remove)
	3.	No cover image available Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development by Verhoef Peter C Series: ; 67 Edition: 4 Material type: Article Language: ENG Publication details: Oct 2003 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Ver. Place hold Add to cart (remove)
	4.	No cover image available Direct Marketing by Sarkar Vaishali Series: ; 3 Edition: 3 Material type: Article Language: ENG Publication details: Jul-Sept 2004 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Sar. Place hold Add to cart (remove)
	5.	No cover image available Influence of Loyalty Programs and Short-term Promotions on Customer Retention by Lewis Michael Series: ; XLI Edition: 3 Material type: Article Language: ENG Publication details: Aug 2004 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Lew. Place hold Add to cart (remove)
	6.	No cover image available When Loyalty Matters by Bapna Manisha Series: ; III Edition: 12 Material type: Article Language: ENG Publication details: Oct 2006 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Bap. Place hold Add to cart (remove)
	7.	No cover image available Challenges of Customer Retention by Kumar Ramesh Series: ; IV Edition: 4 Material type: Article Language: ENG Publication details: Jan 15 - Feb 15, 2007 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Kum. Place hold Add to cart (remove)
	8.	No cover image available Goal-Gradient Hypothesis Resurrected : Purchase Acceleration, Illusionary Goal Progress, and Customer Retention by Kivetz Ran Series: ; XLIII Edition: 1 Material type: Article Language: ENG Publication details: Feb 2006 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Kiv. Place hold Add to cart (remove)
	9.	No cover image available Customer Retention: A Business Imperative by Rana Zehra Masood Series: ; XIII Edition: 11 Material type: Article Language: ENG Publication details: 11 Feb, 2011 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Ran. Place hold Add to cart (remove)
	10.	No cover image available Customer Acquisition and Customer Retention via Internet Marketing by Chitre Pratik Material type: Mixed materials Language: ENG Publication details: PGDM Marketing 2011 - 13 14 2011 Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	11.	No cover image available Customer Retention Strategy in Retail Chain by Roy Tridib Material type: Mixed materials Language: ENG Publication details: PGDM Marketing 2011 - 13 28 2013 Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	12.	No cover image available Customer Acquisition and Customer Retention via Internet Marketing by Chitre Pratik S Material type: Mixed materials Language: ENG Publication details: PGDM (Marketing) 14 2011 Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	13.	No cover image available Customer Retention Strategies of Retail Chain by Roy Tridib Material type: Mixed materials Language: ENG Publication details: MMS (Marketing) 28 2011 Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)

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