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1.
Coming Battle For Customer Information by
  • H John & R Jeffrey
Material type: Article Article
Language: ENG
Publication details: HBR Jan-Feb 97 0
Availability: Items available for loan: Main Library (1)Call number: .

2.
Hooked How to Build Habit-Forming Products by
  • Eyal, Nir
  • Hoover, Ryan
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Portfolio, Penguin Group 2014
Availability: Items available for loan: Main Library (2)Call number: 658.834 EYA, ... Not available: Main Library: Checked out (2).

3.
Marketing by
  • Rowson, Pauline
Series: Successful
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai Viva 2010
Availability: Items available for loan: Main Library (4)Call number: 658.8 ROW, ...

4.
Antecedents of Customer Loyalty: Attitudinal and Behavioral Perspectives Based on Oliver's Loyalty Model by
  • Kumar, Amresh
  • Gupta, S. L
  • Kishor, Nawal
Source: Indian Journal of Marketing, 46(3) March 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

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