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1.
New perspectives on consumer culture theory and research [electronic resource] / editors, Pavel Zahradka and Renata Sedlakova. by
  • Zahradka, Pavel
  • Sedlakova, Renata
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Newcastle Upon Tyne, UK : Cambridge Scholars Pub., 2012
Availability: Items available for loan: Main Library (1).

2.
Modern analysis of customer surveys [electronic resource] : with applications using R / edited by Ron S. Kenett, Silvia Salini. by
  • Kenett, Ron
  • Salini, Silvia
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester : John Wiley & Sons, 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8/3402855282.

3.
Visual consumption [electronic resource] / Jonathan E. Schroeder. by
  • Schroeder, Jonathan E, 1962-
  • ebrary, Inc
Series: Routledge interpretive marketing research series
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Routledge, 2002
Availability: Items available for loan: Main Library (1)Call number: 658.8342.

4.
Consumer value [electronic resource] : a framework for analysis and research / edited by Morris B. Holbrook. by
  • Holbrook, Morris B
  • ebrary, Inc
Series: Routledge interpretive marketing research series
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1999
Availability: Items available for loan: Main Library (1)Call number: 658.8/342.

5.
New paths to thick descriptions [electronic resource] : innovativeness in data collection and interpretation / guest editors: Richard Elliott and Avi Shankar. by
  • Elliott, Richard
  • Shankar, Avi
  • ebrary, Inc
Series: Qualitative market research an international journal ; v. 8, no. 2
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2005
Availability: Items available for loan: Main Library (1).

6.
Consumer empowerment [electronic resource] / guest editor: Len Tui Wright. by
  • Wright, Len Tiu
  • ebrary, Inc
Series: European Journal of Marketing ; 40, no. 9/10
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Availability: Items available for loan: Main Library (1).

7.
Issues of representation and qualitative marketing research [electronic resource] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens. by
  • Maclaran, Pauline
  • Catterall, Miriam
  • Stevens, Lorna
  • ebrary, Inc
Series: Qualitative Marketing Research. No.3 ; ; v. 6.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2003
Availability: Items available for loan: Main Library (1).

8.
Business analytics for sales and marketing managers [electronic resource] : how to compete in the information age / Gert H.N. Laursen. by
  • Laursen, Gert H. N
  • ebrary, Inc
Series: Wiley and SAS business series ; 41.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken [N.J.] : John Wiley & Sons, 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8/34.

9.
Small Data: The Tiny Clues that Uncover Huge Trends by
  • Lindstrom, Martin
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London John Murray Learning 2016
Availability: Items available for loan: Main Library (1)Call number: 658.834 LIN.

10.
Lean Customer Development by
  • Alvarez, Cindy
Series: The Lean Series
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Sebastopol, CA/ New Delhi O'Reilly/ SPD 2014
Availability: Items available for loan: Main Library (1)Call number: 658.834 ALV.

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