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	1.	No cover image available Empirical Analysis of Umbrella Branding by Erdem Tulin Material type: Article Language: ENG Publication details: JMR Aug-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	2.	No cover image available Making Complementary Choices in Consumption Episodes: Highlighting Versus Balancing by Dhar & Simonson Material type: Article Language: ENG Publication details: JMR Feb-99 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	3.	No cover image available Consumer Choice Between Hedonic and Utilitarian Goods by Dhar R Material type: Article Language: ENG Publication details: JMR Feb-00 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	4.	No cover image available Effect of Incomplete Information on Consumer Choice by Kivetz R Material type: Article Language: ENG Publication details: JMR Nov-00 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	5.	No cover image available Performance of Store Brands : A Cross-Country Analysis of Consumer Store Brand Preferences, Perceptions, and Risk by Erdem Tulin Valenzuela Ana Zhao Ying Series: ; XLI Edition: 1 Material type: Article Language: ENG Publication details: Feb 2004 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Erd/Zha. Place hold Add to cart (remove)
	6.	No cover image available Luxurious Ride by Singh Piya Series: ; 28 Edition: 10 Material type: Article Language: ENG Publication details: 28 July 2008 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Sin. Place hold Add to cart (remove)
	7.	No cover image available Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice by Hedgcock William Series: ; XLVI Edition: 3 Material type: Article Language: ENG Publication details: June 2009 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Hed. Place hold Add to cart (remove)
	8.	No cover image available Assortment Size and Option Attractiveness in Consumer Choice Among Retailers by Chernev Alexander Series: ; XLVI Edition: 3 Material type: Article Language: ENG Publication details: Jun 2009 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Che. Place hold Add to cart (remove)
	9.	No cover image available Me Myself and My Choices : The Influence of Private Self-Awareness on Choice by Goukens Caroline Series: ; XLVI Edition: 5 Material type: Article Language: ENG Publication details: Oct 2009 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Gou. Place hold Add to cart (remove)
	10.	No cover image available Effect of Decision Order on Purchase Quantity Decisions by Nowlis Stephen M Series: ; XLVII Edition: 4 Material type: Article Language: ENG Publication details: Aug 2010 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Now. Place hold Add to cart (remove)
	11.	No cover image available Control Function Approach to Endogeneity in Consumer Choice Models by Petrin Amil Series: ; XLVII Edition: 1 Material type: Article Language: ENG Publication details: Feb 2010 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Pet. Place hold Add to cart (remove)
	12.	No cover image available Multiple Routes to Self- Versus Other Expression in Consumer Choice by Maimaran Michal Series: ; XLVIII Edition: 4 Material type: Article Language: ENG Publication details: Aug 2010 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Mai. Place hold Add to cart (remove)
	13.	No cover image available Limiting Consumer choice by Gupte Masoom Series: ; 8 Edition: 1 Material type: Article Language: ENG Publication details: January - March 2013 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Gup. Place hold Add to cart (remove)

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