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1.
Moderating Role of Cause Related Marketing Campaign Between Attitude Towards Products and Purchase Intention: An Experimental Analysis by
  • Gadhavi Dharmesh D
  • Patel Jayesh D
  • Shukla Yupal S
Series: ; 44
Edition: 3
Material type: Article Article
Language: ENG
Publication details: Mar 2014 0
Availability: Items available for loan: Main Library (1)Call number: Gad/Shu.

2.
An Empirical Study of Attitude Toward Cause Related Marketing
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

3.
A Study on Attitudinal Behaviour and Purchase Intention with reference to Cause related Marketing
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

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