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1.
Wake-up call by
  • Pradhan, Swapna
Source: Indian Management, 54(12) Dec 2015
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

2.
Key Drivers of Purchase Intent by Indian Consumers in Omni-Channel Shopping by
  • Rajan, C. R
  • Swaminathan, T. N
  • Pavithra, M. R
Source: Indian Journal of Marketing; 47(5) May 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

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