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1.
Brand Marketing by
  • Weilbacher W M
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Chicago NTC Books 1995
Availability: Items available for loan: Main Library (1)Call number: 658.827 WEI.

2.
Tapping the Brand Pyramid by
  • Mukerjee Kaushik
Series: ; 46
Edition: 2
Material type: Article Article
Language: ENG
Publication details: Feb 2007 0
Availability: Items available for loan: Main Library (1)Call number: Muk.

3.
Rethinking the 4Ps: Technology Dosen't Just give People a New Way of Doing Things, It Gives People New Ways of Thinking by
  • Parmeshwaran Ambi
Series: ; 13
Edition: 3
Material type: Article Article
Language: ENG
Publication details: May - Jun 2014 0
Availability: Items available for loan: Main Library (1)Call number: Par.

4.
Retail Audit for Distribution Expansion of Mattel Brand (Summer Project) by
  • Nirgudkar Sneha
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM (Marketing) 47 2012
Availability: Items available for loan: Main Library (1)Call number: .

5.
Study of Emerging Trends in Brand Engagement through Digital Marketing by
  • Mehta, Ranjeet
  • Kaushik, Nakshatresh
Source: Journal of Marketing and Communication. 11(2) May-August 2015
Material type: Article Article; Format: print
Publication details: NIILM Centre for Management Studies
Availability: Items available for loan: Main Library (1).

6.
Study of emerging trends in brand engagement through digital marketing by
  • Mehta, Ranjeet
  • Kaushik, Nakshatresh
Source: Journal of Marketing and Communication. 11(2) May-August 2015
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

7.
Strategic Brand Management: Building, Measuring and Managing Brand Equity by
  • Keller, Kevin Lane
  • Parmeswaran, Ambi M.G
  • Jacob, Isaac
Edition: 4th ed.
Publication details: Mumbai Pearson 2017
Availability: Items available for loan: Main Library (5)Call number: 659 KEL, ... Not available: Main Library: Checked out (1).

8.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity by
  • Keller, Kevin Lane
  • Parameswaran, Ambi M. G
  • Jacob, Issac
Edition: 4th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2015
Availability: Items available for loan: Main Library (5)Call number: 659 KEL, ... Not available: Main Library: Checked out (1).

9.
Tata GoldPlus: The Success Story of the 'Nano' of the Jewelry Market: Case by
  • Lather, Anu Singh
  • Khatri, Puja
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep 2011
Availability: Items available for loan: Main Library (1).

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