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	1.	Cool Factor : Building your Brand's Image through Partnership Marketing by Breckenfeld Del Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: USA John Wiley & Sons 2009 Availability: Items available for loan: Main Library (1)Call number: 659 BRE. Place hold Add to cart (remove)
	2.	No cover image available Rebuilding Brand Image by Seth Meera Material type: Article Language: ENG Publication details: Business World 03-Apr-00 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	3.	No cover image available Cultural Dimensions and International Marketing by Gupta Vipin Series: ; 15 Edition: 3 Material type: Article Language: ENG Publication details: Sep 2003 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Gup. Place hold Add to cart (remove)
	4.	No cover image available Emotional Branding and the Strategic Value of the Doppelganger Brand Image by Thompson Craig Rindfleisch Aric Series: ; 70 Edition: 1 Material type: Article Language: ENG Publication details: Jan 2006 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Tho/Rin. Place hold Add to cart (remove)
	5.	No cover image available Effectiveness of R and D to enhance Brand Image (Bajaj Electricals) by Gogia Bhagyeshree Material type: Mixed materials Language: ENG Publication details: PGDM (Marketing) 22 2012 Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	6.	No cover image available Marketing Mix Influence on Service Brand Equity and Its Dimensions by Mukherjee, Somnath Shivani, Shradha Source: Vision:The Journal of Business Perspective, 20(1) Mar, 2016 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	7.	No cover image available Role of Brand Image and Switching Cost on Customer Satisfaction-Loyalty Dyadic in the Mid-Market Hotel Sector by Jana, Abhisek Source: Indian Journal of Marketing, 49(9) Sep 2016 Material type: Article; Format: print Publication details: Availability: No items available. Add to cart (remove)
	8.	No cover image available Market Concentration and Firm Performance : Evidences from the Indian Life Insurance Industry by Chakraborty,Joy Source: Indian Journal of Finance RDC Lib, 10(9) Sep 2016 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	9.	No cover image available Brand Loyalty of Customers in Smartphone Brands by Kumar, S Santosh Menon, Rahul P Source: Indian Journal of Marketing; 47(3) March 2017 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)

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