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	1.	Become the Brand of Choice by Hartman Jason Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Mumbai Jaico Publishing Publishing House 2007 Availability: Items available for loan: Main Library (2)Call number: 658.87 HAR, ... Place hold Add to cart (remove)
	2.	No cover image available Investigating Household State Dependence Effects Across Categories by Ainslie A Material type: Article Language: ENG Publication details: JMR Nov-99 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	3.	No cover image available Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-panel Data by Chib Siddhartha Seetharaman P B Series: ; XLI Edition: 2 Material type: Article Language: ENG Publication details: May 2004 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Chi/See. Place hold Add to cart (remove)
	4.	No cover image available Consumer Brand-Choice and the Equimarginal Principle of Utility Maximization : A Re-Conceptualization by Sivramkrishna Sashi Series: ; 10 Edition: 4 Material type: Article Language: ENG Publication details: Oct - Dec 2006 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Siv. Place hold Add to cart (remove)
	5.	No cover image available Spot Light on Social Media and the New Rules of Branding: Branding in the Digital Age by Edelman David C Series: ; 5 Edition: 12 Material type: Article Language: ENG Publication details: Dec 2010 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Ede. Place hold Add to cart (remove)
	6.	No cover image available Brand Management Through the Lens of Knowledge: A Study of Brand Choice of Laptops by Management Students by Nath Vikas Series: ; XXVIII Edition: 3 Material type: Article Language: ENG Publication details: Oct - Dec, 2010 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Nat. Place hold Add to cart (remove)
	7.	No cover image available Retrieving Unobserved Consideration Sets from Household Panel Data by Nierop Erjen Van Series: ; XLVII Edition: 1 Material type: Article Language: ENG Publication details: Feb 2010 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Nie. Place hold Add to cart (remove)
	8.	Brand Hijack: marketing without marketing by Wipperforth Alex Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Penguin portfolio 2005 Availability: Items available for loan: Distance Learning (1)Call number: 659 WIP. Place hold Add to cart (remove)
	9.	No cover image available For the Greater Good Material type: Article; Format: print Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	10.	No cover image available Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by MacInnis, Deborah J Park, C. Whan Priester, Joseph W Society for Consumer Psychology ebrary, Inc Material type: Book; Format: electronic available online ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Main Library (1)Call number: 658.8/27. Place hold Add to cart (remove)
	11.	No cover image available Brand imitation [electronic resource] / S.S. Kaptan, Sanjay Pandey. by Kaptan, S. S Pandey, Sanjay ebrary, Inc Edition: Rev. ed. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publication details: Mumbai [India] : Himalaya Pub. House, 2010 Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)

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