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	1.	New Positioning by Trout Jack Rivkin Steve Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York McGraw Hill 1996 Availability: Items available for loan: Main Library (1)Call number: 659.1 Tro. Place hold Add to cart (remove)
	2.	Advertising Age by Thorson E Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Chicago NTC Books 1989 Availability: Items available for loan: Main Library (1)Call number: 659.1 THO. Place hold Add to cart (remove)
	3.	No cover image available Brand Positioning: Strategies for Competitive Advantage by Sengupta S Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Tata McGraw Hill 1992 Availability: Not available: Main Library: Withdrawn (1). Add to cart (remove)
	4.	No cover image available The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity by Kalra A Material type: Article Language: ENG Publication details: JMR May-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)

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