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1.
Whence Consumer Loyalty? by
  • Oliver R L
Material type: Article Article
Language: ENG
Publication details: J. Marketing V63, Special Issue99 0
Availability: Items available for loan: Main Library (1)Call number: .

2.
Idiosyncratic Fit Heuristic : Effort Advantage as a Determinant of Consumer Response to Loyalty Programs by
  • Kivetz Ran
  • Simonson Itamar
Series: ; XL
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Nov 2003 0
Availability: Items available for loan: Main Library (1)Call number: Kiv/Sim.

3.
Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty by
  • Liu Yuping
Series: ; 71
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Oct 2007 0
Availability: Items available for loan: Main Library (1)Call number: Liu.

4.
Impact of Social Media on Consumer Loyalty for Buying products by
  • Prabhu Amit
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: MMS (Marketing) 30 2012
Availability: Items available for loan: Main Library (1)Call number: .

5.
Managing Consumer Loyalty through Acquisition, Retention and Experience Efforts: An Empirical Study on Service Consumers in India. by
  • Singh, Jagwinder
Source: Vision:The Journal of Business Perspective, 20 (2) Jun 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

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