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Is a Company Known by the Company it Keeps ? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes by
  • Simonin Bernard L. and Ruth Julie A
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
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Availability: Items available for loan: Main Library (1)Call number: .

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Dimensions of Consumers' Advertising Beliefs in India by
  • Vij Sandeep
Series: ; 41
Edition: 3
Material type: Article Article
Language: ENG
Publication details: March 2011 0
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Availability: Items available for loan: Main Library (1)Call number: Vij.

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