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1.
Total Relationship Marketing by
  • Gummesson Evert
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Butterworth-Heinemann 2006
Availability: Items available for loan: Main Library (1)Call number: 658.8 GUM.

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2.
Total Relationship Marketing by
  • Gummesson Evert
Edition: 3rd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Elsevier 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8 GUM.

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