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From Brand Vision to Brand Evaluation by
  • Chernatony Leslie de
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Oxford Butterworth Heinemann 2001
Availability: Items available for loan: Main Library (1)Call number: 659.1 Che.

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2.
Creating Powerful Brands by
  • Chernatony, Leslie de
Edition: 4th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2011
Availability: Items available for loan: Main Library (1)Call number: 659 CHE.

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