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	1.	Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis Gerard J Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Response Books 2007 Availability: Items available for loan: Main Library (2)Call number: 659 Tel, ... Place hold Add to cart (remove)
	2.	Effective Advertising: Understanding When How and Why Advertising Works by Tellis Gerard J Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Dehi Sage 2012 Availability: Items available for loan: Main Library (1)Call number: 659 TEL. Place hold Add to cart (remove)
	3.	No cover image available Does Quality Win? Network Effects Versus Quality in High-Tech Markets by Tellis Gerard J Series: ; XLVI Edition: 2 Material type: Article Language: ENG Publication details: April 2009 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Tel. Place hold Add to cart (remove)
	4.	No cover image available Radical Innovation Across Nations : The Preeminence of Corporate Culture by Tellis Gerard J Series: ; 73 Edition: 1 Material type: Article Language: ENG Publication details: Jan 2009 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Tel. Place hold Add to cart (remove)
	5.	No cover image available Unrelenting innovation [electronic resource] : how to build a culture for market dominance / Gerard J. Tellis. by Tellis, Gerard J ebrary, Inc Series: Warren Bennis signature series Edition: 1st ed. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publication details: San Francisco, Calif. : Jossey-Bass, 2013 Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)

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