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Exploring the Determinants of Broadway Show Success by
  • Reddy Srinivas, Swaminathan Vanitha & Motley Caro
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Aug-98 0
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Value Creation Following Merger and Acquisition Announcements : The Role of Strategic Emphasis Alignment by
  • Swaminathan Vanitha
Series: ; XLV
Edition: 1
Material type: Article Article
Language: ENG
Publication details: Feb 2008 0
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Availability: Items available for loan: Main Library (1)Call number: Swa.

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Marketing Alliances Firm Networks and Firm Value Creation by
  • Swaminathan Vanitha
Series: ; 73
Edition: 5
Material type: Article Article
Language: ENG
Publication details: Jan 2010 0
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Availability: Items available for loan: Main Library (1)Call number: Swa.

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