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1.
Leveraging Corporate Resonsibillity by
  • Bhattacharya, C B
  • Korschun, Daniel
  • Sen, Sankar
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Cambridge Cambridge University Press 2012
Availability: Items available for loan: Main Library (1)Call number: 658 BHA.

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2.
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Consumer-Company Identification : A framework for Understanding Consumers Relationship with Companies by
  • Bhattacharya C B
  • Sen Sankar
Series: ; 67
Edition: 2
Material type: Article Article; Format: print
Language: ENG
Publication details: Journal Of Marketing Apr 2003
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Availability: Items available for loan: Main Library (1)Call number: Bha/Sen.

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