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1.
Customer Relationship Management: A Databased Approach by
  • Kumar V
  • Reinartz Werner J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi John Weily & Sons 2009
Availability: Items available for loan: Main Library (24)Call number: 658.8 KUM/REI, ... Not available: Main Library: Checked out (1).

2.
Impact of Customer Relationship Characteristics on Profitable Lifetime Duration by
  • Reinartz Werner J
  • Kumar V
Series: ; 67
Edition: 1
Material type: Article Article; Format: print
Language: ENG
Publication details: Journal Of Marketing Jan 2003
Availability: Items available for loan: Main Library (1)Call number: Rei/Kum.

3.
Customer Relationship Management : A Databased Approach by
  • Kumar V
  • Reinartz Werner J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi John Weily & Sons 2009
Availability: Items available for loan: Main Library (25)Call number: 658.8 KUM/REI, ...

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