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	1.	No cover image available Innovations in Product Functionality : When and why are Explicit Comparisons Effective ? by Ziamou P Ratneshwar S Series: ; 67 Edition: 2 Material type: Article; Format: print Language: ENG Publication details: Journal Of Marketing Apr 2003 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Zia/Rat. Place hold Add to cart (remove)
	2.	No cover image available Does It Make Sense to Use Scents to Enhance Brand Memory ? by Morrin Maureen Ratneshwar S Series: ; XL Edition: 1 Material type: Article; Format: print Language: ENG Publication details: Journal of Marketing Research Feb 2003 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Mor/Rat. Place hold Add to cart (remove)

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