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1.
Advertising and Promotion: An Integrated Marketing Communication Perspective by
  • Belch, G E
  • Belch, Michael A
  • Purani, Keyoor
Edition: 7th
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2010
Availability: Items available for loan: Main Library (8)Call number: 659 BEL/BEL, ...

2.
Advertising and Promotion: An Integrated Marketing Communications Perspective by
  • Belch George E
  • Purani Keyoor
  • Belch Michael E
Edition: 9th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi McGraw Hill Education (India) Private Limited 2013
Availability: Items available for loan: Main Library (2)Call number: 659 BEL/BEL, ...

3.
Advertising and Propmotion: an integrated marketing communications perspective by
  • Belch, George E
  • Belch, Michael A
  • Purani, Keyoor
Edition: 7th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education 2010
Availability: Items available for loan: Distance Learning (1)Call number: 659 BEL.

4.
Advertising and Promotion: an integrated marketing communications perspective by
  • Belch, George E
  • Belch, Michael A
  • Purani, Keyoor
Edition: 9th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw-Hill Education 2013
Availability: Items available for loan: Distance Learning (1)Call number: 659 BEL.

5.
Advertising and Promotion : an integrated marketing communications perspective by
  • Belch, George E
  • Belch, Michael A
  • Purani, Keyoor
Edition: 12th
Publication details: India McGraw Hill 2022
Availability: Items available for loan: Main Library (8)Call number: 659 BEL, ... Not available: Main Library: Checked out (1).

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