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1.
Marketing Calculator : Measuring and Managing Return on Marketing Investment by
  • Powell Guy R
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA John Wiley & Sons 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8 POW.

2.
ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos. by
  • Powell, Guy R
  • Groves, Steven
  • Dimos, Jerry
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons (Asia), c2011
Other title:
  • ROI of social media
  • Return of investment of social media
Availability: Items available for loan: Main Library (1)Call number: 658.802.

3.
Marketing calculator [electronic resource] : measuring and managing return on marketing investment / Guy R. Powell. by
  • Powell, Guy R
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008
Availability: Items available for loan: Main Library (1).

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