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1.
Handbook of Relationship Marketing by
  • Sheth Jagdish N
  • Parvatiyar Atul
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: Main Library (1)Call number: 658.8 SHE/PAR.

2.
Customer Relationship Management by
  • Sheth Jagdish N
  • Parvatiyar Atul
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Tata McGraw Hill 2006
Availability: Items available for loan: Main Library (2)Call number: 658.8 She, ... Not available: Main Library: Lost (1).

3.
Customer Relationship Management: Emerging Concepts, Tools and Applications by
  • Sheth Jagdish N
  • Parvatiyar Atul
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: Main Library (4)Call number: 658.8 SHE/PAR, ...

4.
Handbook of Advances in Marketing in an Era of Disruptions by
  • Parvatiyar, Atul
  • Sisodia, Rajendra
Publication details: New Delhi Sage Publication 2019
Availability: Items available for loan: Main Library (2)Call number: 658.8 PAR, ...

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