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1.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity by
  • Keller, Kevin Lane
  • Parameswaran, Ambi M. G
  • Jacob, Isaac
Edition: 4th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Noida Person 2017
Availability: Items available for loan: Main Library (1)Call number: 659 KEL.

2.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity by
  • Keller, Kevin Lane
  • Parameswaran, Ambi M. G
  • Jacob, Issac
Edition: 4th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2015
Availability: Items available for loan: Main Library (5)Call number: 659 KEL, ... Not available: Main Library: Checked out (1).

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