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1.
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Baba Ramdev : A Cult Brand in the Making by
  • Pandey Mrinalini
Series: ; 39
Edition: 1
Material type: Article Article
Language: ENG
Publication details: Jan 2009 0
Online access:
Availability: Items available for loan: Main Library (1)Call number: Pan.

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2.
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Impact of Celebrities' Multiple Product Endorsements on Buyer's Attitude and Purchase Intentions by
  • Pandey Mrinalini
Series: ; XL
Edition: 3
Material type: Article Article
Language: ENG
Publication details: Mar 2010 0
Online access:
Availability: Items available for loan: Main Library (1)Call number: Pan.

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