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1.
Marketing in a Nutshell : Key Concepts for Non-Specialists by
  • Meldrum Mike
  • McDonald Malcolm
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Butterworth-Heinemann 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8 MEL/MCD.

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2.
Complete Marketer by
  • McDonald Malcolm
  • Meldrum Mike
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8 MCD/MEL.

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