Sold American [electronic resource] : consumption and citizenship, 1890-1945 / Charles F. McGovern.

By: Contributor(s): Material type: BookBookPublication details: Chapel Hill : University of North Carolina Press, c2006.Description: xv, 536 p. : illSubject(s): Genre/Form: DDC classification:
  • 339.4/7097309041 22
LOC classification:
  • HC110.C6 M35 2006eb
Online resources:
Contents:
Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 339.4/7097309041 (Browse shelf(Opens below)) Available

Includes bibliographical references (p. [465]-521) and index.

Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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