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	1.	Marketing Plans for Service Businesses by McDonald Malcolm Payne Adrian Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Delhi Butterworth-Heinemann 2007 Availability: Items available for loan: Main Library (1)Call number: 658.8 McD/Pay. Place hold Add to cart (remove)
	2.	Marketing in a Nutshell : Key Concepts for Non-Specialists by Meldrum Mike McDonald Malcolm Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Butterworth-Heinemann 2008 Availability: Items available for loan: Main Library (1)Call number: 658.8 MEL/MCD. Place hold Add to cart (remove)
	3.	Marketing Accountability: How To Measure Marketing Effectiveness by McDonald Malcolm Mouncey Peter Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Kogan Page 2009 Availability: Items available for loan: Main Library (2)Call number: 658.8 MCD/MOU, ... Place hold Add to cart (remove)
	4.	Market Segmentation: How To do It How to Profit From It by McDonald Malcolm Dunbar Ian Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Butterworth-Heinemann 2007 Availability: Items available for loan: Main Library (1)Call number: 658.8 MCD/DUN. Place hold Add to cart (remove)
	5.	New Marketing: Transforming the Corporate Future by McDonald Malcolm Wilson Hugh Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York Butterworth Heinemann 2002 Availability: Items available for loan: Main Library (1)Call number: 658.8 MCD/WIL. Place hold Add to cart (remove)
	6.	Creating Powerful Brands in Consumer, Service and Industrial Markets by de Chernatony Leslie McDonald Malcolm Edition: 3rd Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Delhi Butterworth-Heinemann 2006 Availability: Items available for loan: Main Library (2)Call number: 659 DEC/McD, ... Place hold Add to cart (remove)
	7.	Marketing Plans: How to Prepare Them, How to Use Them by McDonald Malcolm Wilsom Hugh Edition: 7th Material type: Book; Literary form: Language: ENG Publication details: 0 Availability: Items available for loan: Main Library (1)Call number: 658.8 MCD/WIL. Place hold Add to cart (remove)
	8.	Malcolm Mcdonald On Marketing Planning by McDonald Malcolm Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Kogan Page India 2008 Availability: Items available for loan: Main Library (3)Call number: 658.8 MCD, ... Place hold Add to cart (remove)
	9.	Marketing Accountability: A New Metrics Model To Measure Marketing Effectiveness by McDonald Malcolm Mouncey Peter Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Kogan Page India 2011 Availability: Items available for loan: Main Library (1)Call number: 658.8 MCD. Place hold Add to cart (remove)
	10.	Complete Marketer by McDonald Malcolm Meldrum Mike Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Kogan Page 2013 Availability: Items available for loan: Main Library (1)Call number: 658.8 MCD/MEL. Place hold Add to cart (remove)
	11.	No cover image available Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by McDonald, Malcolm Frow, Pennie Payne, Adrian ebrary, Inc Edition: 3rd ed. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, U.K. : Wiley, 2011 Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	12.	No cover image available Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm Wilson, Hugh, 1962- ebrary, Inc Edition: 7th ed. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, U.K. : Wiley, 2011 Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	13.	No cover image available Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm Dunbar, Ian ebrary, Inc Edition: Rev. 4th ed. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester : John Wiley & Sons, Ltd., 2012 Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	14.	No cover image available Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne. by McDonald, Malcolm Payne, Adrian McDonald, Malcolm. Marketing planning for services ebrary, Inc Edition: 2nd ed. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006 Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	15.	Marketing Plans: How to Prepare Them, How to Use Them by McDonald, Malcolm Edition: 4th ed. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books 2000 Availability: Items available for loan: Main Library (1)Call number: 658.8 MCD. Place hold Add to cart (remove)

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