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Customer winback [electronic resource] : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers. by
  • Griffin, Jill
  • Lowenstein, Michael W, 1942-
  • ebrary, Inc
Series: Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2001
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/12.

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2.
The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein. by
  • Lowenstein, Michael W, 1942- [author.]
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Milwaukee, Wisconsin : ASQ Quality Press, 2011Copyright date: �2012
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/12.

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