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1.
E-Business Models by
  • Jaiswal M P
  • Ganesh Kumar V
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Excel 2002
Availability: Items available for loan: Main Library (1)Call number: 658.84 JAI/GAN.

2.
Essentials of Marketing Research by
  • Kumar V
  • Aaker David A
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York John Wiley 2002
Availability: Items available for loan: Main Library (1)Call number: 658.81 Kum/Aak.

3.
Marketing Research by
  • Aaker David A
  • Kumar V
Edition: 7th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wiley India 2006
Availability: Items available for loan: Main Library (4)Call number: 658.81 Aak/Kum, ...

4.
Essentials of Marketing Research by
  • Kumar V
  • Aaker David A
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York John Wiley 2005
Availability: Items available for loan: Main Library (2)Call number: 658.81 Kum/Aak, ...

5.
Marketing Research by
  • Aaker David A
  • Kumar V
Edition: 9th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Delhi John Wiley & Sons 2007
Availability: Items available for loan: Main Library (10)Call number: 658.83 AAK/KUM, ...

6.
International Marketing Research by
  • Kumar V
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Delhi Pearson Education 2005
Availability: Items available for loan: Main Library (3)Call number: 658.83 KUM, ...

7.
Strategic Management Accounting: Theory and Practice by
  • Kumar V K
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Singapore Cengage Learning 2010
Availability: Items available for loan: Main Library (2)Call number: 658.1511 KUM, ...

8.
International Marketing Research by
  • Kumar V
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Prentice-Hall of India 2007
Availability: Items available for loan: Main Library (53)Call number: 658.83 KUM, ... Not available: Main Library: Lost (2).

9.
Customer Relationship Management: A Databased Approach by
  • Kumar V
  • Reinartz Werner J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi John Weily & Sons 2009
Availability: Items available for loan: Main Library (24)Call number: 658.8 KUM/REI, ... Not available: Main Library: Checked out (1).

10.
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty by
  • Kumar V
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Pearson Education Inc. 2009
Availability: Items available for loan: Main Library (25)Call number: 658.8 KUM, ... Not available: Main Library: Checked out (1).

11.
Marketing Research by
  • Aaker David A
  • Day George S
  • Kumar V
Edition: 7th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wiley India 2006
Availability: Items available for loan: Main Library (1)Call number: 658.83 AAK/KUM.

12.
Marketing Research by
  • Aaker David A
  • Kumar V
Edition: 10th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Main Library (4)Call number: 658.83 AAK, ...

13.
Operations Research by
  • Veerachamy R
  • Kumar V Ravi
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi I.K . International Publishing House 2010
Availability: Items available for loan: Main Library (1)Call number: 658.4034 VEE/KUM.

14.
Profitable Customer Engagement: Concept Metrics and Strategies by
  • Kumar V
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2013
Availability: Items available for loan: Main Library (4)Call number: 658.8 KUM, ...

15.
Impact of Customer Relationship Characteristics on Profitable Lifetime Duration by
  • Reinartz Werner J
  • Kumar V
Series: ; 67
Edition: 1
Material type: Article Article; Format: print
Language: ENG
Publication details: Journal Of Marketing Jan 2003
Availability: Items available for loan: Main Library (1)Call number: Rei/Kum.

16.
Biotechnology Development and IPR: Issues In the Indian Context by
  • Pillai Mohanan P.& Santa Kumar V
Material type: Article Article
Language: ENG
Publication details: Productivity Journal April-June 1997 0
Availability: Items available for loan: Main Library (1)Call number: .

17.
Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy by
  • Venkatesan Rajkumar
  • Kumar V
Series: ; 68
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Oct 2004 0
Availability: Items available for loan: Main Library (1)Call number: Ven/Kum.

18.
How Valuable is Word of Mouth? by
  • Kumar V
Series: ; 85
Edition: 10
Material type: Article Article
Language: ENG
Publication details: Oct 2007 0
Availability: Items available for loan: Main Library (1)Call number: Kum.

19.
Essentials of Marketing Research by
  • Kumar V
  • Aaker David
Edition: 2nd
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: New York John Wiley 2002
Availability: Items available for loan: Main Library (1)Call number: 658.81 Kum/Aak.

20.
Welcomes Banglore FF2012 To Dr V Kumar by
  • Kumar V
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: Weschool 2012
Availability: Items available for loan: Main Library (1)Call number: KUM.

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