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1.
Conceptual Issues in Consumer Behaviour by
  • Kumar S Ramesh
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education 2006
Availability: Items available for loan: Main Library (1)Call number: 658.834 KUM. Not available: Main Library: Lost (1).

2.
Marketing and Branding by
  • Kumar S Ramesh
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Delhi Pearson Education 2007
Availability: Items available for loan: Main Library (1)Call number: 659 Kum.

3.
Consumer Behavior by
  • Schiffman, Leon G
  • Wisenblit, Joseph
  • Kumar, S Ramesh
Edition: 11th
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Uttar Pradesh Pearson 2018
Availability: Items available for loan: Main Library (1)Call number: 658.834 SCH.

4.
Consumer Behavior by
  • Schiffman, Leon G
  • Wisenblit, Joseph
  • Kumar, S. Ramesh
Edition: 12th ed.
Publication details: Noida Pearson India Education Services Pvt.Ltd 2019
Availability: Items available for loan: Main Library (1)Call number: 658.834 SCH.

5.
Consumer Behavior by
  • Leon G., Schiffman
  • Joe, Wisenblit
  • Kumar, S. Ramesh
Edition: 12th
Publication details: India Pearson Education 2019
Availability: Items available for loan: Main Library (1)Call number: 658.834 SCH.

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