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1.
Case Studies In Consumer Behaviour by
  • Kumar Ramesh S
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Main Library (1)Call number: 658.834 KUM.

2.
Challenges of Customer Retention by
  • Kumar Ramesh
Series: ; IV
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Jan 15 - Feb 15, 2007 0
Availability: Items available for loan: Main Library (1)Call number: Kum.

3.
Facing Retail Challenges by
  • Kumar Ramesh
Series: ; V
Edition: 3
Material type: Article Article
Language: ENG
Publication details: Jan 2008 0
Availability: Items available for loan: Main Library (1)Call number: Kum.

4.
Consumer Behaviour: the Indian context (concepts and cases) by
  • Kumar, Ramesh S
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Uttar Pradesh Pearson 2017
Availability: Not available: Main Library: Checked out (2).

5.
Case Studies in Marketing Management by
  • Kumar Ramesh S
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2012
Availability: Items available for loan: Main Library (1)Call number: 658.8 KUM.

6.
Advertising, Brands and Consumer Behaviour by
  • Kumar Ramesh S
Publication details: New Delhi Sage Publication India 2020
Availability: Items available for loan: Main Library (2)Call number: 659 KUM, ...

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