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1.
Customer Relationship Management: A Database Approach by
  • Kumar Alok
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wiley Student Edition 1900
Availability: Items available for loan: Main Library (6)Call number: 658.8 ALO/SIN, ... Not available: Main Library: Checked out (1).

2.
Synergizing Advertising Campaigns with Appeals: A Perspective through Cases by
  • Kumar, Alok
  • Pathak, Pramod
Source: Global Business Review, 17 (4) Aug 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

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