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	1.	Marketing as Strategy by Kumar, Nirmalya Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Penguin Portfolio 2004 Availability: Items available for loan: Main Library (3)Call number: 658.8 KUM, ... Place hold Add to cart (remove)
	2.	Value Merchants : Demonstrating and Documenting Superior Value in Business Markets by Anderson James C Kumar Nirmalya Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Boston Harvard Business School Press 2007 Availability: Items available for loan: Main Library (2)Call number: 658.8 And/Kum, ... Place hold Add to cart (remove)
	3.	Private Label Strategy: How to Meet the Store Brand Challenge by Kumar Nirmalya Steenkamp, Jan-Benedict E.M Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Boston Harvard Business School Press 2006 Availability: Items available for loan: Main Library (2)Call number: 658.82 KUM/STE, ... Place hold Add to cart (remove)
	4.	No cover image available Global Marketing by Kumar Nirmalya Material type: Book; Literary form: Language: ENG Publication details: Mumbai Business World 0 Availability: Items available for loan: Main Library (1)Call number: 658.8 Kum. Place hold Add to cart (remove)
	5.	No cover image available Channel Transitions in the PC Industry by Kumar Nirmalya Series: ; 5 Edition: 4 Material type: Article Language: ENG Publication details: June 2006 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Kum. Place hold Add to cart (remove)
	6.	No cover image available Strategies to Fight Low-Cost Rivals by Kumar Nirmalya Series: ; 84 Edition: 12 Material type: Article Language: ENG Publication details: Dec 2006 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Kum. Place hold Add to cart (remove)
	7.	No cover image available How much Value is Valuable Enough? by Kumar Nirmalya Series: ; V Edition: 3 Material type: Article Language: ENG Publication details: Jan 2008 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Kum. Place hold Add to cart (remove)
	8.	No cover image available Four Lessons to Profit from the Meltdown by Kumar Nirmalya Series: ; VI Edition: 6 Material type: Article Language: ENG Publication details: Mar 2009 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Kum. Place hold Add to cart (remove)
	9.	No cover image available Don't Be Undersold! by Kumar Nirmalya Series: ; 4 Edition: 12 Material type: Article Language: ENG Publication details: Dec 2009 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Kum. Place hold Add to cart (remove)
	10.	No cover image available Research Lessons for Economic Downturns by Kumar Nirmalya Series: ; 8 Edition: 7 Material type: Article Language: ENG Publication details: Jan-Feb 2010 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Kum. Place hold Add to cart (remove)
	11.	No cover image available Have You Restructured for Global Success? by Kumar Nirmalya Series: ; 6 Edition: 10 Material type: Article Language: ENG Publication details: October 2011 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Kum. Place hold Add to cart (remove)
	12.	No cover image available For Indian Corporates Spending Money on Innovation is not as Important as Western Companies by Kumar Nirmalya Series: ; 51 Edition: 1 Material type: Article Language: ENG Publication details: Jan 2012 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Kum. Place hold Add to cart (remove)
	13.	India Inside: The Emerging Innovation Challenge to The West by Kumar Nirmalya Puranam Phanish Material type: Book; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2012 Availability: Items available for loan: Main Library (1)Call number: 658 KUM/PUR. Place hold Add to cart (remove)
	14.	Thinking Smart: how to master work, life and everything in-between by Kumar, Nirmalya Material type: Book; Format: print ; Literary form: Not fiction Publication details: Uttar Pradesh Harper Business 2018 Availability: Items available for loan: Main Library (1)Call number: 658 KUM. Place hold Add to cart (remove)
	15.	Clash: Amazon versus Walmart by Kumar Nirmalya Publication details: India Penguin Business 2024 Availability: Not available: Main Library: Checked out (1). Place hold Add to cart (remove)

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