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1.
Idiosyncratic Fit Heuristic : Effort Advantage as a Determinant of Consumer Response to Loyalty Programs by
  • Kivetz Ran
  • Simonson Itamar
Series: ; XL
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Nov 2003 0
Availability: Items available for loan: Main Library (1)Call number: Kiv/Sim.

2.
Alternative Models for capturing the compromise effect by
  • Kivetz Ran
  • Netzer Oded
Series: ; XLI
Edition: 3
Material type: Article Article
Language: ENG
Publication details: Aug 2004 0
Availability: Items available for loan: Main Library (1)Call number: Kiv/Net.

3.
Goal-Gradient Hypothesis Resurrected : Purchase Acceleration, Illusionary Goal Progress, and Customer Retention by
  • Kivetz Ran
Series: ; XLIII
Edition: 1
Material type: Article Article
Language: ENG
Publication details: Feb 2006 0
Availability: Items available for loan: Main Library (1)Call number: Kiv.

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