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1.
Advertising Media Planning: A Brand Management Approach by
  • Kelley Larry D
  • Jugenheimer Donald W
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi PHI Learning 2009
Availability: Items available for loan: Main Library (8)Call number: 659 KEL, ...

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2.
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Advertising account planning [electronic resource] : a practical guide / Larry D. Kelley and Donald W. Jugenheimer. by
  • Kelley, Larry D, 1955-
  • Jugenheimer, Donald W
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Nature of contents: biography; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2006
Online access:
Availability: Items available for loan: Main Library (1)Call number: 659.1/11.

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