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1.
Consumer Behaviour by
  • Hoyer Wayne D
Edition: 4th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wiley Student Edition 1900
Availability: Items available for loan: Main Library (2)Call number: 658.834 HOY, ...

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2.
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Customer Relationship Management Process : Its Measurement and Impact on Performance by
  • Reinartz Werner
  • Hoyer Wayne D
  • Krafft Manfred
Series: ; XLI
Edition: 3
Material type: Article Article
Language: ENG
Publication details: Aug 2004 0
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Availability: Items available for loan: Main Library (1)Call number: Rei/Kra.

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