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	1.	The global brand : how to create and develop lasting brand value in the world market / by Hollis, Nigel Edition: 1st ed. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New York, NY : Palgrave Macmillan, 2008 Availability: Items available for loan: Main Library (1)Call number: 659 HOL. Place hold Add to cart (remove)
	2.	Brand premium : how smart brands make more money by Hollis, Nigel Material type: Book; Format: print ; Literary form: Not fiction Publication details: New York Palgrave Macmillan 2013 Availability: Items available for loan: Main Library (1)Call number: 659 HOL. Place hold Add to cart (remove)