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1.
Strategic Marketing by
  • Ferrell O C
  • Hartline Michael D
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA Cengage Learning 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8 FER/HAR.

2.
Marketing Strategy: text and cases by
  • Ferrell, O C
  • Hartline, Michael D
Edition: 6th ed; 2nd reprint 2017
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage 2014
Availability: Items available for loan: Main Library (2)Call number: 658.8 FER, ...

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