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1.
Services Marketing: Integrating Customer Focus Across the Firm by
  • Zeithaml, Valarie A
  • Gremler, Dwayne D
  • Bitner, Mary Jo
  • Pandit, Ajay
Edition: 6th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Private Limited 2013
Availability: Items available for loan: Main Library (8)Call number: 658.8 ZEI/BIT, ... Not available: Main Library: Checked out (2).

2.
Services Marketing : Integrating Customer Focus Across the Firm by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
  • Pandit, Ajay
Edition: 6th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education(India) Pvt Ltd 2016
Availability: Items available for loan: Main Library (1)Call number: 658.8 ZEI. Not available: Main Library: Checked out (2).

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