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1.
Strategic Customer Management: Integrating Relationship Marketing and CRM by
  • Payne Adrian
  • Frow Pennie
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Cambridge University Press 2013
Availability: Items available for loan: Main Library (1)Call number: 658 PAY/FRO.
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2.
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Strategic Framework for Customer Relationship Management by
  • Payne Adrian
  • Frow Pennie
Series: ; 69
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Oct 2005 0
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Availability: Items available for loan: Main Library (1)Call number: Pay/Fro.

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3.
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Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
  • McDonald, Malcolm
  • Frow, Pennie
  • Payne, Adrian
  • ebrary, Inc
Edition: 3rd ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, U.K. : Wiley, 2011
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Availability: Items available for loan: Main Library (1).

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