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Generalizing About Trade Show Effectiveness:A Cross-National Comparison by
  • Dekimpe M
Material type: Article Article
Language: ENG
Publication details: J. Marketing Oct.97 0
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2.
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Sustained Spending and Persistent Response by
  • Dekimpe M
Material type: Article Article
Language: ENG
Publication details: JMR Nov-99 0
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Global Diffusion of Technological Innovations by
  • Dekimpe M
Material type: Article Article
Language: ENG
Publication details: JMR Feb-00 0
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