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Decomposed Similarity Effects on Consumer Attitude Towards a Brand Extension by
  • Paul Soumi
  • Datta Saroj Kumar
Series: ; 19
Edition: 2
Material type: Article Article
Language: ENG
Publication details: Apr - Jun 2014 0
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Availability: Items available for loan: Main Library (1)Call number: Pau/Dat.

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Revitalizing KAM Process at ABC Steel Company: Case Analysis by
  • Bhattacharjee, Koustab
  • Raichaudhuri, Anjan
  • Datta, Saroj Kumar
Series: Vikalpa: The Journal for Decision Makers
Source: Revitalizing KAM Process at ABC Steel Company:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 2014
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Availability: Items available for loan: Main Library (1).

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