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1.
Recapturing Lost Customers by
  • Thomas Jacquelyn S
  • Blattberg Robert C
Series: ; XLI
Edition: 1
Material type: Article Article
Language: ENG
Publication details: Feb 2004 0
Availability: Items available for loan: Main Library (1)Call number: Tho/Bla.

2.
Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby. by
  • Blattberg, Robert C, 1942-
  • Allenby, Greg M. (Greg Martin), 1956-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Nature of contents: biography; Literary form: Not fiction
Publication details: Singapore : World Scientific, 2010
Availability: Items available for loan: Main Library (1).

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