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1.
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Understanding and Managing the Brand Space by
  • Berthon Pierre
  • Holbrook Morris B
Series: ; 44
Edition: 2
Material type: Article Article; Format: print
Language: ENG
Publication details: MIT Sloan Management Review Winter 2003 2003
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Availability: Items available for loan: Main Library (1)Call number: Ber/Hol.

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2.
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Ad Lib : When Customers Create the AD by
  • Berthon Pierre
Series: ; 50
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Summer 2008 0
Online access:
Availability: Items available for loan: Main Library (1)Call number: Ber.

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