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1.
Marketing Metrics : Fifty Plus Metrics every Executive should Master by
  • Farris Paul W
  • Pfeifer Philip E
  • Bendle Neil T
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Dorling Kindersley 2006
Availability: Items available for loan: Main Library (1)Call number: 658.8 FAR/BEN.

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2.
Marketing Metrics: The Definitive Guide To Measuring Marketing Performance by
  • Farris Paul W
  • Pfeifer Phillip E
  • Bendle Neil T
Edition: 2
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8 FAR/BEN.

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